Stop The Presses: The Crisis and Litigation PR Desk Reference Richard S. Levick

ISBN: 9780975998526

Published: January 1st 2007

Hardcover

233 pages


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Stop The Presses: The Crisis and Litigation PR Desk Reference  by  Richard S. Levick

Stop The Presses: The Crisis and Litigation PR Desk Reference by Richard S. Levick
January 1st 2007 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 233 pages | ISBN: 9780975998526 | 9.32 Mb

STOP THE PRESSES: The Crisis and Litigation PR Desk Reference is a communications survival manual for the Internet Age. With over 50,000 copies in print, the second edition of this acclaimed book is a must-read for C-Suites, legal counsel, andMoreSTOP THE PRESSES: The Crisis and Litigation PR Desk Reference is a communications survival manual for the Internet Age.

With over 50,000 copies in print, the second edition of this acclaimed book is a must-read for C-Suites, legal counsel, and communications specialists. Updated text includes fresh material covering the online media that are now so decisive for brand and reputation management, along with extensive discussion of recent industry crises, from product recalls to data security breaches.STOP THE PRESSES defines the best communications practices for corporations, countries, and high-profile individuals facing trials by fire in the Court of Public Opinion. Here are the dos and donts of crisis planning and media relations- print and broadcast as well as blogs and other online media- with in-depth analyses of cross-border issues, SEC investigations, law firm crises, product liability, antitrust, health care, and more.STOP THE PRESSES now includes an insightful preface by legendary brand guru Jack Trout.



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