Tracks: A Blueprint for Customer Development Michael, J. Capone

ISBN: 9781425942304

Published: August 1st 2006

Hardcover

152 pages


Description

Tracks: A Blueprint for Customer Development  by  Michael, J. Capone

Tracks: A Blueprint for Customer Development by Michael, J. Capone
August 1st 2006 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 152 pages | ISBN: 9781425942304 | 8.72 Mb

The goal of the marketer is to grow revenue. The easiest way to grow revenue is to optimize your marketing process. To develop more profitable customers fasters, you have to plan every activity for converting targets to prospects, prospects toMoreThe goal of the marketer is to grow revenue. The easiest way to grow revenue is to optimize your marketing process.

To develop more profitable customers fasters, you have to plan every activity for converting targets to prospects, prospects to customers, customers to subscribers, AND turning subscribers to evangelists. Otherwise, your marketing process is incomplete and not optimized. By helping you to set customer milestones, define the recurring interactions for achieving those milestones, TRACKS helps you to define a predictable and consistent customer experience and develop more profitable customers faster.



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